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Your company’s digital transformation is important for remaining relevant and competing effectively in the market. The transformation process involves more than adopting a certain app or piece of hardware. Digitally transforming your organization in a meaningful way requires a change in mindset that will permeate your company.
As per the experts at Contentful:
To capture the growing business value of the digital age, companies need an effective digital strategy or digital business roadmap. That’s why it’s important to be thoughtful about which digital initiatives your business strategy pursues.
Implementing a company’s digital transformations effectively involves three main elements.
A business’s processes are the individual tasks in the everyday functioning of your company. These processes include everything from determining employee time off to stationary procurement. Each process is set in motion when a business starts and evolves as time passes.
One example of this is tracking employee expenses. Your business can go from collecting receipts to using an app that sends the data directly into your business’s accounting software.
Conduct a thorough scan of your business processes and evaluate the opportunities that lie in new technology. This may mean installing new software or partnering with a new service provider.
Your company’s operations are the functions that are directly related to the fulfillment of your business objectives. Logistics and other mission-critical tasks are areas that can benefit the most from digital transformations.
For example, a company’s orders can go from being placed via telephone over 20 years ago to using email for contacting your suppliers in recent years. Evolution in this case can leverage technology based on the internet of things and blockchain.
Logistics breakthroughs are constantly emerging. AI-based computer systems monitor warehouses. Orders are automatically filled when a threshold is reached. Tracking of this process occurs through blockchain systems. The end result is efficiency and an increase in a business’s bottom line.
Customer experience contains an intangible element that is important to master for success in your field. It requires paying attention to a customer’s interaction with your brand and extracting measurable, actionable information.
Using technology to provide an optimal experience for your customers is a matter of engaging your clientele. It also means evaluating feedback when you make changes to your products and services. Leveraging information technology to better understand your customers can be done through mapping out the customer’s journey and the use of things like social media.
The most important component for redefining customer experience is the proper creation and dissemination of your content. Your business depends on a target audience receiving your message through valuable content. Putting a process in place that will manage your content and extract useful insights is key to keeping your customers happy.
Surviving and thriving in today’s digital ecosystem requires remaining relevant. A successful digital transformation can be accomplished with the proper help from a knowledgeable expert.